The key to great underwear? The perfect mix of comfort and practicality.

Our elastic free thong section features the incredibly light and soft Micro Modal/Lycra blend of our PrimeMan line. The same goes for the anatomically shaped pouch, which supports your shaft and gonads without restricting them. It's the Obviously Underwear feature that put us on the map, and just look at our Amazon reviews: they'll change your world.

And the silky and comfortable waistband sits lower on the hips and stays right where you want them.

For years, underwear companies have been doing thongs all wrong. The offerings for men seem to be strictly for look rather than function. While you (and your lover) will love the way you look, these were made to amplify your workout or boost your daily routine.

No matter the outfit, no matter the setting, these won't let you down. From beneath swim trunks to keeping you comfortable at work, you can rely on the PrimeMan Thong for more freedom and less adjusting.

Obviously PrimeMan Thong - 4 Colours

  • Cold Gentle Machine Wash @ 30degC or less, No Bleach, Low Tumble Dry, Cool Iron, No Dry Cleaning. (Note: lights and darks can be washed together)

    While our colours wont run, please be careful what else you throw in the wash with your underwear as the fabric will absorb any colours which have run in the wash.

    It is important NOT to wash or tumble dry your underwear on a warm or hot temperature setting as the heat causes the elasticity of the fabric and the waistband to deteriorate leading to the underwear sagging and losing its shape. Damage to garments caused by failure to follow the Care Instructions are not covered by our guarantee. 

  • Small - 30-32" waist

    Medium - 34-36" waist

    Large - 38-40" waist

    Extra Large - 42-44" waist